The Smudge Shoppe was born out of my love for paper, and passion for making beautiful things. A lot of heart and soul goes into everything you see here. I hope that you're fueled by the same kind of energy to celebrate and share all the special days and even the in-between days, with your favorite people. 

Kaezel (pronounced kay-zel) is based out of Redwood City, California. She's always been very creative as a child and has a background in graphic design. By day she works in digital marketing which she loves, especially because she gets to take her dog Olive to work every day. When she's not in the office or designing at home, you can find her at the nearest Sephora, SoulCycle, or brunch spot. Her favorite foods are french fries and ice cream, and she enjoys trying new fitness studios with her friends. She also likes white wine, so feel free to send her your favorite bottles :).